PRE-LAUNCH RESEARCH OF AN INDOOR CAMPING MODEL

Roberta KONTOŠIĆ, Iva SLIVAR, Tamara FLORIČIĆ

Abstract


Indoor camping is an innovative accommodation solution aimed at accommodation event pariticipants close to the venue, especially in cases when a destination's accommodation capacity is insufficient. The concept of indoor camping combines the elements of campsites and hostels without catering services. It puts into use already existing buildings and requires their minimal aleration for tourism purposes. The temporary character of the building is what makes the accommodation model one of the kind because guests sleep indoors, on the floor, using their own sleeping bags. This allows a multifunctional use of the real estate and almost no required construction works. Other strength points are definitely the premier location and affordable prices.

The goal of thi spaper is to explore the attitudes of possibly affected stakeholders regarding the introduction of indoor camping. The research methodology includes structured questionnaire and interview with stakeholders and other scientific qualitative and quantitative methods of research. A SWOT analysis summarises the research as well as other observations and obstacles based on the researched development model.

The potential of indoor camping mightbenefit events, local communities, tourists and destinations. It could have the power to revive vacant  buildings or provide a new function for already existing buildings without, however, permanentlymodifying their common purpose. Since very basic special alterations should be needed, sustainable principles of tourism development are respected.


Keywords


events, indoor camping, innovation management in tourism, sustainable accommodation model, temporary accommodation

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