SAHOUR, SID AHMED; DRAGOMIR, ANCA CRISTINA. THE IMPACT OF THE CONGRUENCE BETWEEN BRAND PERSONALITY AND SELF-IMAGE ON CONSUMERS’ BEHAVIORAL RESPONSES: CONCEPTUAL FRAMEWORK. Ecoforum Journal, [S. l.], v. 7, n. 3, 2018. Disponível em: https://ecoforumjournal.ro/index.php/eco/article/view/2030. Acesso em: 7 nov. 2025.