CHIRIAC, Lilia; PASCARI, Ludmila; DIACONU, Tatiana. GAMIFICATION IN DIGITAL MARKETING: IMPACT ON ENGAGEMENT AND BRAND PERCEPTION IN THE REPUBLIC OF MOLDOVA. Ecoforum Journal, [S. l.], v. 15, n. 2, 2026. DOI: 10.4316/efj.v15i2.3088. Disponível em: https://ecoforumjournal.ro/index.php/eco/article/view/3088. Acesso em: 24 may. 2026.