ADJIEV, Marija; TOMOVSKA MISOSKA, Ana; GJOREVSKA, Elena; MILEVA, Ivona. THE PSYCHOLOGICAL IMPACT OF EMOTIONAL BRANDING AND STORYTELLING ON TRAVEL DECISION-MAKING AND BRAND PERCEPTION AMONG GENERATION Z. Ecoforum Journal, [S. l.], v. 15, n. 2, 2026. DOI: 10.4316/efj.v15i2.3106. Disponível em: https://ecoforumjournal.ro/index.php/eco/article/view/3106. Acesso em: 24 may. 2026.