Ćehić, Lejla, and Ermin Cero. 2026. “THE EFFECT OF REWARD-BASED AND URGENCY-DRIVEN NEUROMARKETING STIMULI ON IMPULSIVE PURCHASE INTENTIONS: EVIDENCE FROM ONLINE CONSUMERS IN BOSNIA AND HERZEGOVINA”. Ecoforum Journal 15 (3). https://ecoforumjournal.ro/index.php/eco/article/view/3334.