Mhaka, Munyaradzi, Judith Charumbira, and Paul Nemashakwe. “The Moderating-Mediating Role of Corporate Image on the Nexus Between Brand Authenticity and Purchase Intention in the Zimbabwean Commercial Banking Sector”. Ecoforum Journal 15, no. 1 (January 31, 2026). Accessed January 31, 2026. https://ecoforumjournal.ro/index.php/eco/article/view/3024.