Mhaka M, Charumbira J, Nemashakwe P. The moderating-mediating role of corporate image on the nexus between brand authenticity and purchase intention in the Zimbabwean commercial banking sector. ECOFORUM [Internet]. 2026 Jan. 31 [cited 2026 Jan. 31];15(1). Available from: https://ecoforumjournal.ro/index.php/eco/article/view/3024