Understanding of Contruct indicators forming dimensions of Business Strategy and Customer Relationship Management in Industry Revolution 4.0

Hafizah - -, Bunga - Adity, Hermansyur - -, Iskandar - Muda


This paper aims to explain various business strategies in customer relationship management in the 4.0 industrial revolution. This study uses a qualitative approach with the research method used as descriptive analytical. The data processing technique used in this study is library research, which is done by reading books and literary journals on Business Strategy, Customer Relations Management, and Industrial Revolution 4.0. This paper is to instill a business strategy in customer relationship management in the 4.0 industrial revolution.


Business Strategy, Customer Relationship Management (CRM), Industry Revolution 4.0.


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