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BEST CITIES BRANDS FEATURES
Abstract
Article analyze city brand theoretical aspect, best city brand features and best cities brand in the world. Building a city brand involves a huge process that includes research, insights, testing, customer consulting and many more. After all, the brand itself is not a value in itself - it must be thought about how it will be used, how it will be communicated. Â A city brand combines an entire city into one brand. The city needs to present itself in one style - this brings greater benefits: it increases the flow of tourists, creates opportunities for investing in the city, and the residents of the city give positive feedback about the city.
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References
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