THE ROLE OF UNIVERSITIES IN THE DEVELOPMENT OF BUSINESS TOURISM

Abstract

In this paper, we investigated the relationship between business tourism and universities, as important factors in the development of a country’s economy. Even though in Romania, business tourism takes place at a slower pace than in other European states, being at an incipient level, it represents a good opportunity for development, since it is the one of the growing and efficient component in the tourism industry, based on the income of urban hotels. Our case-study presents Suceava County having “Stefan cel Mare” University as a research pole that attracts tourists from different countries. The S.W.O.T. analysis we realized gave us the possibility to match strengths and weaknesses against the real threats and recommend some directions for the organization of impact events in the tourism sector.