CORRELATION BETWEEN HUMAN NEEDS SYSTEM - PERSONALITY - HUMAN MOTIVATION

Mirela MINICA

Abstract


The article highlights the main attributes of an economic approach of needs and preferences, with detailed focus on the correlation between meta-needs and personality, by correlating the principle of hierarchy established by Maslow with the balance theory.

Adopting an integrated system of human capital motivation, which takes into account the complex aspects involved in the knowledge society, represents a managerial requirement for any organisation.


Keywords


human needs, preferences, meta-needs, personality, human capital.

References


Andreș, S., (2012)Management. Sinteze, teste, îndrumări, Editura Eftimie Murgu, Reșița, p.111

Baker, M., (1997) Marketing, Editura Ştiinţă şi Tehnică, Bucureşti, p. 134-135

Becker, G.S., (1997) Comportamentul uman. O abordare economică, Editura All, Bucureşti, p. 5-15

Becker, G.S., (1996) Capitalul uman, Editura All, București, p. 15-17

Bogathy, Z., (2004) Manual de psihologia muncii și organizației, Editura Polirom, Iași

Bretcu, A., (2013) Marketing ethics and post-modern era, Analele Universitatii Eftimie Murgu Resita. Fascicola II. Studii Economice, p. 42

Cameron, D. D. and Galloway, A., (2005) Consumer motivations and concerns in online auctions: an exploratory study, International Journal of Consumer Studies,Volume 29, Issue 3, p. 181–192

Cătoiu, I., Teodorescu, N., (1997)Comportamentul consumatorului: teorie şi practică, Editura Economică, p. 52-70

Dubois, P., Jolibert , A., (1992) Marketing, teorie şi practică, vol. 1, Editura Economică, p. 54-58

Engel, J.E, Kollat, D.T., Blakwelle, R.D., (1968) Consumer Behavior, New York, p. 252

Eşi, M., Nedelea, A.-M., (2014) Mission of business organiyations and the social-economic entrepreneurship, Ecoforum, vol.3, issue 1(4), p. 75

Festinger, L., (1957) A Theory of Cognitive Dissonance, Stanford University Press, California

Florescu, C. ş.a., (1992) Marketing, Editura Marketer, p. 146-166

Fudulu, P., (1997) Microeconomie: Postiniţial şi Master, Editura Hiroyuke, p. 9-10

Grubb, E.E., Gratwolh H., (1967)Consumer Self Concept. Symbolism and Market Behavior, Journal of Marketing, vol.31, p. 22-27

Hilgard , E., (1967) Introduction to Psychology, New York

Kaufman, & J. Thomas (Eds.), (1986) Handbook of perception and human performance: Vol. 1. Sensory processes and perception. New York: Wiley, p. 2-1 to 2-65.

Kotler, Ph., (2000) Managementul marketingului, Editura Teora, București, p. 234-273

Kotler, Ph., (1998) Principiile Marketingului, Editura Teora, p. 337-387

Plăieş, I., (1997) Comportamentul consumatorului, Editura Intercredo Deva, p. 39-45

Lewin, K., (1935) A dynamic theorie of Personality, Ed. CcGrow-Hill, New York

Maslow, A.H., (1957) Motivation and Personality, New York

Minică, M., (2005) Microeconomie. Piața și sistemul de piețe, Editura Mirton, Timișoara, p. 18

Osgood, C.E., (1955) The Principle of congnity in the Prediction of attitude change, Psychological Review, Vol 62(1), p. 42

Sperling, G., & Dosher, B. A. (1967) - Strategy and optimization in human information processing. In Grubb, L. Gratwolh, H.L.„Consumer Self Concept. Symbolism and Market Behavior”, Journal of Marketing, vol.3, nr.4, p. 22-27

Tănase, A., (2009) Implicaţiile preţurilor şi veniturilor asupra consumului, Editura Mirton, Timișoara, p. 29


Full Text: PDF

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.