SUSTAINABLE DECISION MAKING UNDER THE CRISIS FOR TOURISM BUSINESSES: A SURVEY OF THE LITERATURE FOR EU MEMBER STATES

Stefania Lucia BODOSCA

Abstract


The last years have proven to be particular problematic for member states of UE because of the financial crisis. When we discus about tourism businesses and the measures undertaken by managers to mitigate the effects of the crisis some of them were to reduce the part allocated for expenditures regarding innovation, technologic improvements and went for different types of approaches. An increased attention has been given to sustainable development, sustainable marketing and development in environmental accounting techniques and in our research we explore how they changed the course of the core of the business and how these initiatives are realistic. The overall finding is that sustainable actions exist and they are present in many strategies but they are poorly translated in real actions.


Keywords


tourism, strategy, business, sustainable management

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