PEACE MARKETING

Alexandru Mircea NEDELEA, Marilena Oana NEDELEA

Abstract


Peace marketing is a new concept which could be part of the category of the public international marketing  and it is, at the same time, a non-profit marketing. The concept of peace marketing is a new one, but one that should be developed because our future depends on the efficiency of the marketing campaigns for peace.


Keywords


warfare marketing, peace marketing, international public marketing

References


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Wedge, J., Acolo unde începe pacea. Rolul educației în prevenirea conflictelor și construirea păcii, Cambridge House, 2008

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http://metropotam.ro/La-zi/Semne-si-semnificatii-Semnul-pacii-de-unde-pana-unde-art0438333872/


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