International trade has a significant role in the world economy. That is why it is a challenging task to understand the consumers’ minds, particularly when the consumption of imported products is regarded. This article attempts to explore Moldovan consumer ethnocentric tendencies. For attaining this goal, a self-administered questionnaire was delivered, using CETSCALE. There were obtained 113 complete and usable responses. The data from the study point out that the Moldovan consumers tend to be moderately ethnocentric. This tendency is distributed uniformly amongst socio-demographic groups selected for this research.


CETSCALE; Consumer Behavior; Ethnocentric; Foreign vs. Domestic; International Trade


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