ETHICS AND POSTMODERN VALUES WITHIN THE STRATEGIES OF PROMOTING TOURISM IN BUCOVINA

Liliana HÎNCU

Abstract


Bucovina is one of the most famous areas considering the natural and antropic tourist potential, the historical monuments and the folkhloric art, the therapeutical and curative factors, being the land of hardworking and welcoming people who keep traditions and customs from generation to generation.

Bucovina, as tourist destination, has varied tourist resources, both natural and anthropic, which makes this are be well-know throught the whole country, and abroad. The tourism and travelling industry represents, worldwide, the most sought activity sector, the most important provider of workplaces. From an economical point of view, tourism is also a main resource for recovery of the economy of countries which have important tourism resources and exploit them properly. The sustainable development strategy of tourism in Romania and especially in Bucovina has the main purpose of generating an adequate database for increasing the internal and international tourist activity in a balanced and sustainable way, that would bring cultural and socio-economical advantages to Suceava County and its inhabitants.

Postmodernity (Lipovetsky, 1996) brought over itself a change in values, ethics being imposed as a necessity and a responsibility towards the other. In our paper, we will bring into discussion a series of promoting strategies, emphasizing on the needs of the postmodern individual.


Keywords


advertising, promotion, tourists, tourism programs, postmodernity

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