Internationalization of emerging markets multinationals: Strategies

R. Malar MOZHI, Alexandru Mircea Nedelea


Enormous studies have gone deeper to understand internationalization of emerging markets multinationals and different views have emerged. Despite their best efforts and studies still the strategies on the internationalization of merging markets multinationals are found elusive and incomplete. Internationalization theories are not capable of defining the internationalization of emerging markets multinationals. There are challenges and problems. Global financial crisis can simply dislocate all the strategies of multinationals irrespective emerging markets or advanced markets. Theories are theories and the problems are occurring and reoccurring with various impacts and effects. Theories are with assumptions and the assumptions are neither universal nor sacred. New challenges bring new strategies and new aspirations for success. National problems and national economic policies directly influence the strategies. The microeconomics and macroeconomics do shape strategies silently.


Multinational Firms, Internationalization Theories, Internationalization strategies, Foreign Investment, International Business


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