THE STRATEGY OF CHERNIVTSI TOURISM DEVELOPMENT

Alexandru Mircea Nedelea, Silviu Cugut

Abstract


The paper explains the importance of tourism strategies for the development of a region. We present a case study that includes a strategic vision of the tourism in Chernivtsi region, an action plan for this tourism destination and the strategy monitoring system.


Keywords


Chernivtsi, strategy, marketing, tourism, destination marketing

References


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Nedelea Alexandru-Mircea (2008) Tourism Marketing, Derc Publishing House, Tewksbury, Massachusetts, USA

Tracey Firth, Marketing for Sustainable Tourism, University of Western Sydney, www.besteducationnetwork.org

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http://www.chernivtsy.cv.ua

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http://kraina-ua.com/ru/tour/vyihodnyie-v-ukrainskom-parije-chernovtsyi

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