THE STRATEGY OF CHERNIVTSI TOURISM DEVELOPMENT

Alexandru Mircea Nedelea, Silviu Cugut

Abstract


The paper explains the importance of tourism strategies for the development of a region. We present a case study that includes a strategic vision of the tourism in Chernivtsi region, an action plan for this tourism destination and the strategy monitoring system.


Keywords


Chernivtsi, strategy, marketing, tourism, destination marketing

References


Kravciuk R.V., Afonina K. I., (2015). Turismul – prioritate socio-economică în dezvoltarea regiunii, CITEI KNTEU,

McIntosh, R.W., Goeldner, Ch.R., Brent, J.R. (1995) Tourism Principles, Practices, Philosophies, John Wiley&Sons, New York,

Middleton, V.T.C., Clarke, J. (2001) Marketing in Travel and Tourism, Butterworth-Heinemann, Oxford

Muhcina, S., Jalencu, M. (2008) Marketing for Sustainable Tourism Services: a Step to a Common Future in European Tourism, in â€Economic Orientations in European Integration Proces†(A. Burciu, V. Yevdokymenko), Zoloti Lytavry Publishing House, Chernivtsi

Nedelea Alexandru-Mircea (2008) Tourism Marketing, Derc Publishing House, Tewksbury, Massachusetts, USA

Tracey Firth, Marketing for Sustainable Tourism, University of Western Sydney, www.besteducationnetwork.org

www.revistadeturism.ro

www.cv.ukrstat.gov.ua

www.tourisminbucovina.ro

http://turizm.bukovina.biz.ua/

http://misto-infra.com.ua/chernovtsy/

http://www.chernivtsy.cv.ua

http://4stur.com.ua/ru/town/chernovcy/info.html

http://kraina-ua.com/ru/tour/vyihodnyie-v-ukrainskom-parije-chernovtsyi

http://ilovecv.com.ua/


Full Text: PDF

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.