MARKETING AS FORM OF COMMUNICATION AND SEDUCTION

Liliana Hincu

Abstract


We live in a society where marketing is not just a department, it is devoted as a separate domain within the economic sciences. The postmodern society, characterized by mistrust in the modernity metanarrations, focuses on consumerism, the satisfaction of immediate needs, etc. Marketing can be seen from the perspective of negotiating interpretations, communication action, etc., and reality can be built on language.In our paper, we will analyze marketing from the perspective of language games and interpretation negotiation. We will also see marketing as a specific type of symbolic communication and seduction.

Keywords


seduction, communication, marketing, strategies, family

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