Analysis of Promotion and USP in Beijing Cultural Tourism Market

Yuyan PAN, Alexandru Mircea Nedelea

Abstract


The aim of this paper is to analyze promotion and USP in Beijing cultural tourism  market. The USP of Beijing cultural tourism is suggested to be the cultural heritages and “Peking” elements, which represent the unique identity of Beijing and differentiate it from other destinations.


Keywords


promotion, Beijing, cultural tourism, USP

References


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