Astrid Fortmueller


The focus of this research study is to identify the promotional marketing strategies that can be adopted at both project management and regional levels for a scientific theoretical exercise at hand.  This will be efficiently realized through conducting investigations on the relevance of project marketing operations to the underlying project management practitioners as a whole.

At the regional level, the scientific-based project would have to be promoted to people and stakeholders outside the organization at hand. It is expected that the marketing of this project will be able to coerce a great deal of external clients and compel them to clearly provide any form of support that could extends to financial and non-financial resources.

A model that would normally work best is one as a one-time strategy. It allows the project manager to devalue the strategy through a sheer. The project manager can also go ahead and promote the idea of this project through friendship ties. They can use their friendship ties to impact influence on the entire project management framework.  This sales method would help to downplay the notion related to the chain of authority and duty and can sometimes results to efficient work ethics.


marketing, regional development, project management and visions



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