TOURISM MARKETING IN LITHUANIA

Margarita IÅ¡oraitÄ—

Abstract


Article analyzes tourism marketing and advertising in Lithuania, tourism marketing and advertising definition, tourism statistics. Each marketing really starts with the plan.  The marketing plan in this case is what will be done precisely in order to attract visitors. Advertising is very important in tourism marketing. Individuals and organizations are pushing for a precise budget that they will focus on advertising costs. At the end of each tourist season, you need to use a marketing plan to set goals for the next year or the next season. Marketing of tourism can be expensive enough, especially if you want to attract tourists from other countries in the world or in Europe.


Keywords


tourism, tourism advertising, marketing, travel

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