SITUATION OF HEALTH AND WELFARE IN GEORGIA IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT AND SUSTAINABLE MARKETING

Abstract

The article provides study of one of the sustainable development goals – situation in the country with respect of health care and welfare, in the context of actions performed by the state, businesses and each individual against the background of Association Agreement between European Union and Georgia. The author associates human health, primarily, with healthy nutrition and analyses the laws that directly affect supply of safe products to the population. In addition to the laws, the article focuses on number of programs adopted by the government of Georgia that deal with human health protection, whether directly or indirectly. Role of businesses in ensuring human health care is evaluated in two respects: on one hand, the attention is focused on compliance with the requirements of adopted legislative acts by the companies operating in the business sector and on the other – work performed for corporate social responsibility is described. In the author’s opinion, to protect own health and achieve prosperity of the entire society, people should properly understand their roles in sustainable development and by making correct buying decisions, stimulate the companies to perform their activities with social responsibility. The author positively evaluates the lawmaking work performed in Georgia, in the context of health care and ensuring welfare of the entire society, but regards that more extensive work is required to ensure compliance with the legal requirements and to further improve social and environmental thinking in the society.