DRAGOMIR, ANCA CRISTINA, Faculty of Economics and Business Administration West University of TimiÈoara, Romania
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Vol 7, No 3 (2018) - Management, Marketing and Business Administration
THE IMPACT OF THE CONGRUENCE BETWEEN BRAND PERSONALITY AND SELF-IMAGE ON CONSUMERSâ BEHAVIORAL RESPONSES: CONCEPTUAL FRAMEWORK
Abstract PDF
ISSN: 2344-2174