DIGITAL TRANSFORMATION IMPACT ON JOBS AFTER COVID-19 PANDEMIC

Authors

  • Dragan Milosevic University Union Nikola Tesla
  • Dejan Ilic University Union- Nikola Tesla
  • Jovanka Popovic University Union Nikola Tesla

Keywords:

digital transformation, COVID-19 pandemic, automation, artificial intelligence, jobs

Abstract

Digital transformation (DT) is a change in the business model of the company by applying new digital technologies. New digital technologies related to the application of automation, robotics, artificial intelligence and contemporary information and communication technology (ICT). The consequence of the application of DT will be the replacement of routine tasks with automation, which is controlled by artificial intelligence. Greater flexibility and efficiency of work will be achieved in terms of place of work, time of work and ways of engaging people. The changes will be felt by all companies, regardless of size or activity. Due to that, DT will also change the labour requirements. Automation of routine jobs will lead to large layoffs. Many professions will almost disappear as the technology they worked with becomes obsolete. It is envisaged to create new job profiles following the requirements of new technologies. Since the application of DT requires new skills and knowledge, it is necessary to educate workers and managers to successfully apply new technologies.

Author Biographies

Dragan Milosevic, University Union Nikola Tesla

Faculty of Management, Associate Professor

Dejan Ilic, University Union- Nikola Tesla

Faculty of Business Studies and Law, Associate Professor

Jovanka Popovic, University Union Nikola Tesla

Faculty of Management, Associate Professor

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Published

05.01.2022

Issue

Section

Management, Marketing and Business Administration