DERIVATION OF A MODIFIED TECHNOLOGY ACCEPTANCE MODEL FOR THE APPLICATION ON SELF-DRIVING CARS IN A CAR-SHARING-MODEL BASED ON QUALITATIVE RESEARCH

Authors

  • Benjamin Grab The Bucharest University of Economic Studies
  • Wiebke Geldmacher The Bucharest University of Economic Studies
  • Andreas Kompalla The Bucharest University of Economic Studies

Keywords:

Acceptance model, innovation, self-driving cars, mobility, digitization

Abstract

New transport modes and business models in addition to changing customer requirements admit future urban mobility. While technological advancements characterize new or adapted forms of transport modes, social changes such as the requirement for more flexibility, put forward the need for a paradigm change regarding mobility. New and adapted business models as well as the entry of new players in the mobility sector, demonstrate the possibilities of a changing mobility environment.

Acceptance on the individual side, as a major prerequisite for developing viable business models accordingly, is an internal process affected by external factors, including time. Based on these findings and the analysis of correlation of information/knowledge, a modified and three-dimensional acceptance model was designed, subdividing the process into different temporal phases.

Downloads

Additional Files

Published

30.01.2019

Issue

Vol. 8 No. 1 (2019)

Section

Management, Marketing and Business Administration

License

An copyright form will have to accompany your submission (the signed copyright form has to be scanned). You can get the .PDF form version on-line (see the link bellow). Authors are responsible for obtaining any security clearances. All authors have to sign the copyright transfer form. There are some restrictions regarding the length of the copyright file, so please read carefully the instruction provided there.