A STUDY ON THE SCOPE OF REUSABLE MENSTRUAL PANTIES: A BOON FOR WOMEN'S HEALTH, HYGIENE AND START-UPS FROM THE INFORMAL SECTOR

Abstract

Abstract: Menstrual health and hygiene management remain significant challenges for women in India, particularly in low-resource settings. The research aims to understand the negative impacts of disposable menstrual products on women's health and hygiene, and examine the potential of period pants for startups in the informal sector. The study reveals that disposable menstrual products pose several risks to women's health, including chemical exposure, skin irritation, and increased risk of Toxic Shock Syndrome. Reusable menstrual panties offer a sustainable and healthier alternative, with potential benefits for both women's health and the environment. The research identifies significant opportunities for startups in the informal sector to enter the period panties market, including product innovation, consumer education, and leveraging e-commerce platforms. A cost feasibility analysis demonstrates the potential profitability of such ventures, with an estimated daily production capacity of 320 units and a significant profit margin per unit. The study also highlights the importance of government support through MSME-focused schemes in facilitating the growth of this market. Overall, the findings suggest that reusable menstrual panties present a promising opportunity for improving women's health and hygiene while fostering entrepreneurship in the informal sector.