Email this article 
Hide
Show all
COUNTRY IMAGE VS. COUNTRY BRAND: DIFFERENCES AND SIMILARITIES
Abstract
Keywords
References
Ashworth, G. J., Voogd, H., (1997), A v'raos értékesítése - marketingszemlélet a közösségi célú várostervezésben, Budapest, Közgazdagsági es Jogi Könyvkiadó in Jenes Barbara, Theoretical and practical issues in measuring country image, 2012, Budapest;
Ashworth, G.J., Place marketing: How did we get here? Where are we going?, retrieved November 3, 2012 from http://www.slideshare.net/MARUG2010/place-marketing-by-gj-ashworth-for-marug-international-marketing-experience-2010;
Ashworth, G; Kavaratzis, M., (2010), Towards effective Place Brand Management – Branding European cities and regions, Edward Elgar Publishing, Massachusetts, USA;
Balabanis, G., Melewar, T. C., Mueller, R., (1996), Determinants of Consumer Ethnocentrism and Country of Origin Image, Proceedings, 25th EMAC Conference, Budapest.
Baloglu, S., McCleary, K. W., (1999), A Model of Destination Image Formation, in Annals of Tourism Research, Vol. 26. No. 4. pp. 868-897.
Bannister J. P., Saunders, J. A., (1978), UK Consumers’ Attitudes Toward Imports: The Measurement of National Stereotype Image, European Journal of Marketing, Vol. 12. No. 8. pp. 562-570;
Beerli and Martin, 2004, Factos influencing destination image, in “Annals of Tourism Research”, vol. 31, no. 3, pp. 657–681
Blunch, N. J., (1996), Image transfer – a growing problem for the international retail trade, in Journal of euromarketing, 5:1, 99 – 114;
Brijs K., Bloemer, J., Kasper H., (2011), Country-Image Discourse Model: Unraveling Meaning, Structure, and Function of Country Images, in Journal of Business Research, Vol. 64. pp. 1259-1269;
Cotîrlea D., (2013),(Re)Building a nation brand: general issues about promoting Romania's image and identity, in Annals of the „Constantin Brâncuşi” University of Târgu Jiu, Economy Series, Issue 1/2013, „Academica Brâncuşi” Publisher, ISSN 1844 – 7007, pp. 181 – 187;
Cotîrlea D., (2012), Theoretical approaches concerning place marketing and place branding: differences, interferences and similarities – a literature review, in Tourism Management, Polish Association of Information Society, Gliwice, Poland, 2012, pp. 43-54;
Cotîrlea D., (2014), From place marketing to place branding within the nation branding process: a literature review, in “Ovidius” University Annals, Economic Sciences Series Volume XIV, Issue 2 /2014, pp. 297 – 302.
Dichter Ernest, (1985), What's In An Image, in Journal of Consumer Marketing, Vol. 2 Iss: 1, pp.75 – 81; Wunenburger 2004: J.-J. Wunenburger, Filosofia imaginilor, Iași, Editura Polirom;
Echtner, C. M., Ritchie, J. R. B, (1991), The Meaning and Measurement of Destination Image in The Journal of Tourism Studies, Vol. 2. No. 2. pp. 2-12.
Frost, R., (2013), Mapping a country’s future, available online at http://www.brandchannel.com/features_effect.asp?pf_id=206, retrieved January, 24th, 2013
Gilmore, F., (2002), A country – Can It Be Repositioned? Spain – The Success Story of Country Branding, in Journal of Brand Management, Vol. 9. No. 4-5. (April/2002) pp. 281-293.
Hankinson, G., (2007), The management of destination brands: Five guiding principles based on recent developments in corporate branding theory, in „Journal of Brand Management, 14 (3), 240-254;
Hospers, Gert-Jan (2004), Place marketing in Europe – The branding of the Oresound Region, retrieved November 3, 2012 from www.intereconomics.eu/downloads/ getfile.php?id=375;
Hunt J. D., 1975, Image as a Factor in Tourism Development, in Journal of Travel Research, Vol. 13. No. 3. pp. 1-7;
Iversen, N. M., Hem, L. E., (2001), Country Image in National Umbrella Branding Effects of Country Associations on Similarity Judgements, in Asia Pacific Advances in Consumer Research, Vol. 4/2001. pp. 140-149;
Jaffe, E. D., Nebenzahl, I. D., (2006), National Image and Competitive Advantage – The Theory and Practice of Place Branding, Copenhagen Business School Press, Denmark;
Kavaratzis M. (2005), Branding the city through Culture and Entertainment, retrieved November 2, 2012 from http://aesop2005.scix.net/data/papers/att/ 378.fullTextPrint.pdf;
Kavaratzis M.,(2005), Branding the city through Culture and Entertainment, retrieved November 2, 2012 from http://aesop2005.scix.net/data/papers/att/ 378.fullTextPrint.pdf
Keller, K. L., (2003), Strategic Brand Management, Upper Saddle River, NJ, Parentice Hall;
Kotler P. (1991), Marketing Management (7th ed), Englewood Cliffs, New Jersey: PrenticeHall;
Kotler P., Haider D., Rein I., (1993), Marketing Places: Attracting Investment and Tourism to Cities, States and Nations, Free Press, 1993;
Kunczik M., (1997), Images of nations and international public relations, New Jersey: Lawrence Erlbaum Associate, Publishers;
MacInnis D., Price L., (1987), The role of imagery in information processing: Review and extensions, in Journal of Consumer Research, 13(March), 473–491.
Martin I. M., Eroglu S., (1993), Measuring a Multi-Dimensional Construct: Country Image, Journal of Business Research, Vol. 28. pp. 191-210;
Mayo E., Jarvis L., (1981), The Psychology of Leisure Travel: Effective Marketing and Selling of Travel Services, Boston: CBI Publishing Co., Inc;
Morgan, N., (2003), Destination Branding and Role of Stakeholders, in Journal of Vacation 1, Marketing, vol. 9. No. 3. pp. 285-299.
Papadopoulos N.,(1993), What Product and Country Images Are and Are Not, in: Papadopoulos N., Heslop, L. (ed.), 1993, Product-Country Images: Impact and Role in International Marketing, International Businss Press, Binghampton, New York, 1993. pp. 3-38., 89-116;
Papadopoulos, N., Heslop, L. A., (2002), Country Equity and Country Branding – Problems and Prospects, in Journal of Brand Management, Vol. 9/4-5. pp. 294-314.
Papadopoulos, N., Heslop, L.A., (1993), Product-Country Images: Importance and Role in International Marketing, New York: International Business Press
Pike, S.; Scott, N., (2009), Destination brand equity among the host community – a potential source of competitive advantage for DMOS: the case of Brisbane, Australia, in Acta turistica, Vol. 21, no.2, pp. 123-250;
Reynolds B., (1965), Learning and Teaching in the Practice of Social Work (2nd edn.) New York: Russell and Russell;
Szeles, P., (1998), A hírnév ereje. Image és arculat, Star PR Ügynökség, Budapest, pp. 81, 93, 94, 124, 138, in in Jenes Barbara, Theoretical and practical issues in measuring country image, 2012, Budapest;
Vaknin, Sam, Nation branding and place marketing, retrieved November 9, 2012 from http://samvak.tripod.com/nationbranding.html#plan
Verlegh P. W. J., Steenkamp J-B., (1999), A Review and Meta-analysis of Country-of-Origin Research, in Journal of Economic Psychology. Vol. 20/1999. pp. 521-546;
Williams, H., (1994), Cities Bid to Make the Marque. Management Today, Vol. August, 1994, pp. 30-33.
This work is licensed under a Creative Commons Attribution 3.0 License.