ASPECTS OF ETHICS AND RESPONSIBILITIES IN THE ACTIVITY OF PROMOTING TOURISM

Liliana Hincu

Abstract


The marketing activity is a complex one that launches debates on various topics, including various areas such as: economic, philosophical, psychological, etc. Every individual who turns into a tourist looks for the best options and the most advantageous prices, however, considering the quality-price ratio.

Owners of pensions play an important role in the tourism activity, since they are the ones that help to create a good image of the area. However, the hostels compete with the big hotel chains, which is why it is necessary to have a profile of the tourist, but also have an adequate behavior in relation to the business partners.

In this paper we analyze the importance of ethics and moral responsibility in marketing, putting emphasis on how the landlords relate to the consummer, namely the tourist.


Keywords


ethics, promotion, responsibility, marketing, tourists.

References


Apostu, I., (2016), Feminine Resources of Power, Cross-Cultural Management Journal, Volume XVIII, Issue 2, pp. 133-138

Apostu, I., (2017), Female Management – Between Motherhood and Career, Ecoforum Journal, Volume 6, Issue 1

Ban, O., Costangicioară, A., Nedelea, A.M., (2016), Analysis of Factors influencing travel consumer satisfaction as revealed by online communication platforms, Ecoforum Journal, Volume 5, Issue 2

Barbu, I.A., Chirea, G., Constantinescu, L., (2013), Attributes of Corporate Social Responsibility: From Ethics and Transparency to Performance, Revista de Marketing Online, Volume 5, Issue 4, pp. 94-103

Borak Ali, M.D., Alamgir, M., Nedelea, A.M., (2017), Factors Behind Destination Loyalty – A study on Tourism Destination, Journal of Tourism – studies and research in tourism, Issue 23

Hristea, A.M., (2011), Responsabilitatea socială corporativă- între deziderat și realitate, Economie teoretică și aplicată, VolumeXVIII, Issue 10 (563), pp. 56-73

Juravle(Gavra), A.I., Sasu, C., Terec-Vlad, L., (2016), The Destination Image of Bucovina among Romanian Tourists, Cross-Cultural Management Journal, Volume XVIII, Issue 2(10), pp. 139-149

Kant, I., (2007), Întemeierea metafizicii moravurilor, trad. Filotheia Bogoiu, Valentin Mureșan, Miki Ota, Radu Gabriel Pârvu, Editura Humanitas, București

Koehn, D., (1998), Rethinking Feminist Ethics. Care, Trut and Empathy, Routledge, London, p.9

Terec-Vlad, L., (2016), The Principle of Responsibility towards the Human Non-Presence or the Non-human Presence, Postmodern Openings, Volume 7, Issue 2, pp. 79-89

Terec-Vlad, L., Terec-Vlad, D., (2014), About the Evolution of Human Species: Human Robots and Human Enhancement, Postmodern Openings, Volume 5, Issue 3, pp. 67-75

Terec-Vlad, L., Trifu, A., (2014), The Appreciative Inqquiry as a Way of Enhancing Organization, Anuarul Institutului de Cercetări Economice „Gheorghe Zaneˮ, Iași, Volume 23 (2), pp. 183-187

Terec-Vlad, L., Trifu, A., Terec-Vlad, D., (2015), The decisional moment and ethics, Ecoforum Journal, Volume 4 (1), Issue 11, pp. 84-87

Trifu, A., Juravle(Gavra), A.I., Terec-Vlad, L., (2017), The Economic and Philosophical Implications of the Concept of Responsibility, Ecoforum Journal, Volume 6, Issue 1 (10)

Trifu, A., Terec-Vlad, L., (2013), The Trust Capital and the 4E Supporting the Theory and Practice of the Firm, Ecoforum Journal, Volume 2, Issue 1(2), pp. 48-50


Full Text: PDF

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.