ANALYSE LONDON TOURISM BY MARKETING MIX ‘4PS’

Yin SHENGNAN, Alexandru Mircea Nedelea

Abstract


The aim of this paper is to analyse the ‘4Ps’ of marketing in London tourism. We underlined the peculiarities of tourism marketing mix in case of the capital of UK. We presented the main tourism products and some characteristics of prtomotion, price and place in this case study.


Keywords


London, marketing mix, tourism marketing

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