MANAGERIAL COMMUNICATION IN THE CONTEXT OF THE DIGITAL ERA IN LIDL ROMANIA

Abstract

Effective managerial communication can bring success to a company when the superior correctly and coherently conveys the message to subordinates. Communication is a vital implementation skill and as a result its role derives from its very simplicity and especially in the way we accept to use it. An important thing to mention is that the digital age has changed the way we communicate. This digital transformation is actually an integration of digital technologies into many essential aspects of a business. Today, organizations increasingly turn to technology to solve classic, traditional problems in their field of activity. Companies turn to that digital transformation to facilitate and at the same time modify existing processes at the level of the activity carried out, as well as in terms of customer experiences, as well as cultural changes and to collect information about certain data of a significant nature. These changes are often used to come up with answers to a constantly changing industry or to meet new business requirements.