The effects of resource constraints on the performance of Anotipa Enterprises in Zimbabwe

Abstract

The study examined the effects of resource constraints on the performance of Anotipa Enterprises, a distribution company in Zimbabwe. Using a mixed-methods approach, the research investigated how financial, human, and technological resource limitations affect the company's operational efficiency, customer satisfaction, and overall business performance. The study used the Theory of Constraints by Dr. Eliyahu M. Goldratt as a framework for directing the research, influencing methodology, and facilitating the development of new ideas. The data was collected from Anotipa Enterprises using questionnaires and interviews. The employees who participated were given informed consent to sign before they could provide the data. Thirty willing employees from three company departments were selected using the Voluntary, Stratified, and Random sampling designs to participate in the study. The data gathered were analysed using SPSS and MS Excel. The findings reveal that resource constraints significantly hinder Anotipa Enterprises' ability to meet customer demands, maintain efficient operations, and achieve business objectives. The study identified specific challenges, including inadequate funding, insufficient staff training, and outdated machines and technology, and proposed strategic recommendations to mitigate these constraints and enhance the distribution company's performance. The study contributes to understanding resource management in distribution companies and offers insights for policymakers, managers, and stakeholders seeking to improve business outcomes in resource-scarce environments.