The Impact of Managerial Creativity on Job Performance in Yemeni Banks: A Field Study

أثر الإبداع الإداري على الأداء الوظيفي في البنوك اليمنية: دراسة ميدانية

Abstract

This study explores the vital role of managerial creativity in enhancing job performance in Yemeni banks, given the challenges facing the sector in a volatile environment. It aims primarily to assess the extent to which innovative management practices contribute to improving employee efficiency and increasing their sense of belonging to their organizations. The methodology relied on a field study that included a sample of employees, during which data were collected and statistically analyzed. The results showed that managerial creativity contributes significantly to explaining 51.8% of the variance in job performance, with a strong positive correlation that is highly statistically significant. “Originality” topped the list of the most influential dimensions, followed by ‘fluency’ and then “flexibility.” These results confirm that adopting innovative management methodologies is not a luxury but a decisive factor in driving productivity and enhancing organizational loyalty. Based on this, the study offers a set of practical recommendations for decision-makers in banks, most notably: developing specialized training programs that focus on developing creative thinking among management leaders, giving employees greater authority, and launching incentive systems that support creative initiatives. The study also points to some methodological limitations, concluding with a call to broaden the scope of future research to explore the role of new variables such as digital transformation and its impact on the banking landscape.