PRACTICING GREEN BUSINESS WITH SPECIAL REFERENCE TO INDIA: PERCEPTION AND COGNIZANCE OF RESEARCHERS

Authors

  • Muhammad Mahboob Mahboob Ali Daffodil International University
  • Sudhir K.S. Yadav C. C. S. University
  • Alexandru-Mircea Nedelea Stefan cel Mare University of Suceava

Keywords:

L1, Q5

Abstract

‘Green Business’ has risen in prominence.  Green supply chain management is a concept that is gaining popularity in the South East Asian region especially in India. For many organizations in India, it is a way to demonstrate their sincere commitment to sustainability.    For this purpose a conceptual model was developed from literature review and data used secondary sources.  The analysis identified that Awareness of Green Business in India   has been improving very slowly but now people of both countries are feeling that this area is having lot of scope to improve and they started to do work on this area.   This paper presents the   link between green business management practices and increased competitiveness and improved economic performance amongst a sample of organizations in India. India is fast growing country but slow in developing green business.

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Published

27.01.2017

Issue

Vol. 6 No. 1 (2017)

Section

Business Economics, Sustainable Development, Public Administration and Law

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