GREEN BANKING - FAD OR NEED?

Authors

  • Răzvan-Ionuţ Drugă Alexandru Ioan Cuza University of Iasi

Keywords:

2030 Agenda, banks, consumers, Green Banking, Romania

Abstract

This paper aims to present how the concept of ‘Green Banking’ is perceived in Romania. The first part contains relevant information on the importance of approaching a Green direction, referring to the objectives of the 2030 Agenda. The paper continues with a presentation of important concepts in the literature, and some currently existing Green Banks models. The central point of this research is the analysis of data collected through a questionnaire, among the citizens of Romania (N = 348), regarding aspects related to the adoption of a Green direction in the banking sector. The end of the paper presents the main conclusions, which convey the idea that this concept is perceived as a need, but not as a fad.

Author Biography

Răzvan-Ionuţ Drugă, Alexandru Ioan Cuza University of Iasi

Doctoral School of Economics and Business Administration, PhD student

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Published

17.05.2022

Issue

Vol. 11 No. 2 (2022)

Section

Articles

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