NEUROMARKETING FEATURES

Authors

  • Margarita Išoraitė Vilniaus kolegija/University Applied Sciences

Keywords:

neuromarketing, advertising, neuromarketing advantages and disadvantages

Abstract

Article analyze concept neuromarketing, it advantages and disadvantages. The goal of every business is to meet the needs of consumers, so neuromarketing is very important in helping to get to know the consumer better. Neuromarketing does not answer the question of where the buy-in button is and will not replace traditional marketing research, but will add new knowledge[22].

Author Biography

Margarita Išoraitė, Vilniaus kolegija/University Applied Sciences

Associated professor, International Business division

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Additional Files

Published

31.01.2021

Issue

Vol. 10 No. 1 (2021)

Section

Management, Marketing and Business Administration

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