INFLUENCERS MARKETING FEATURES IN LITHUANIA

Authors

  • Margarita Išoraitė Vilniaus kolegija/University Applied Sciences

Keywords:

influencer, influencer marketing, influencer marketing advantages and disadvantages

Abstract

Influencer is one of the modern means of communication. Sometimes people are called opinion formers, others are opinion leaders, and third - just influencer. Collaboration with these people is an integral part of public relations and an effective brand awareness tool. Consumers are beginning to recognize one-off advertising and are becoming less and less impressive. Long-term relationships with the brand in social networks are becoming an integral and organic part of its communication. While consumers are aware that a leader of opinion gets rewarded, such advertising does not irritate them, they believe that this person uses the goods or services of the brand constantly in fact.

Author Biography

Margarita Išoraitė, Vilniaus kolegija/University Applied Sciences

Associated professor, International Business division

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Additional Files

Published

21.08.2020

Issue

Vol. 9 No. 3 (2020)

Section

Management, Marketing and Business Administration

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