MARKETING OF DIPLOMATIC AND CONSULAR SERVICES

Authors

  • Alexandru Mircea Nedelea Stefan cel Mare University of Suceava
  • Marilena Oana Nedelea Stefan cel Mare University of Suceava

Keywords:

marketing diplomatic, diplomacy

Abstract

The concept of marketing of diplomatic and consular services can be considered part of the public marketing, marketing of services (social and politics), non-profit marketing (due to the fact that this activity does not generate a finished product which will be sold) and the international marketing (through its global implications). Diplomacy, as part of the foreign policy of a state, needs quality communication.

In the activity of public diplomacy, the commonly used instruments, promotion means, will remain advertising and public relations, both representing a series of characteristics, particularities given by the specificity of the activity unfolded.

The marketing of diplomatic and consular services plays an important role in the identification, anticipation and quantification of the citizens’ needs and desires. The factors involved in this process are the Ministry of Foreign Affairs, the embassies and consulates.

Author Biography

Alexandru Mircea Nedelea, Stefan cel Mare University of Suceava

Alexandru NEDELEA, Ph.D., is an Associate Professor of Marketing at the University Stefan cel Mare of Suceava, Romania. He has written extensively for a wide range of academic and professional audience: Small and Medium Enterprises in Contemporary Society (KMV, Germany), International Tourism: World Geography and Developmental Perspectives (Abhijeet Publications, New Delhi, India), Tourism Marketing (Derc Publishing House, Tewksbury, USA), Knowledge Management Practices, Comparative Tourism Marketing Case Studies (Abhijeet Publications, New Delhi, India). He is editor-in-chief of the journals Ecoforum and Revista de turism 9Journal of Tourism: Studies and Research in Tourism) and member of the editorial board of the journals Amfiteatru Economic (indexed in Thomson Reuters - ISI Web of Knowledge), International Journal of Leisure and Tourism Marketing, Journal of Tourism: An International Research Journal, Tourism Today, World Journal of Ecotourism, Tourism Issues, European Journal of Tourism Research, Environmental Economics. He has been accorded membership in scientific associations like International Association of Scientific Experts in Tourism, International Association on Public and Non Profit Marketing, Romanian Marketing Association, International Network for Research in Consumer Behaviour Studies, Regional Science Association International, World Research Club (WRC), American Society for Public Administration, European Association of Research on Services (RESER), Marketing and Tourism Research Interest Committees - EuroMed Research Business Institute (EMRBI), Centre International de Recherche et d`Etudes Touristiques (CIRET). He is coordinator of Asian Studies Club Romania-China (www.romania-china.ro), Voyage Club (www.clubvoiaj.ro), Bucovina Tourism Marketing Center (www.tourisminbucovina.ro), Volunteer Order (www.ordinulvoluntarilor.ro) and Marketing Club (www.marketingclub.ro)Contact:E-mail: alnedelea(at)yahoo.com Stefan cel Mare University of Suceava, Romania Faculty of Economic Sciences and Public Administration Economy, Business Administration and Tourism Department 720229, Suceava, 13, Universitatii Street Phone: + 40 230 522978 int.297

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Published

30.05.2018

Issue

Vol. 7 No. 2 (2018)

Section

Management, Marketing and Business Administration

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