INTERNET MARKETING THEORETICAL ASPECTS

Authors

  • Margarita Išoraitė Vilniaus kolegija/University Applied Sciences

Keywords:

internet, internet marketing, internet marketing strategy, internet marketing tools, internet marketing planning

Abstract

Internet marketing - a powerful goods and / or the delivery of products to target audiences. Internet - the place including a very cheap delivery of goods and services to a creative and specific target audience and receiving from clients fast feedback. The same as the real world, online marketing consists of many particles: the marketing plan, strategy, cost evaluation, choice of instruments, etc. Internet marketing and marketing - it's a never-ending process that requires constant work: to invest the time and money. Here, everything is used: website, social networks, online direct marketing, multi-media products, advertising campaigns, and so forth. Internet marketing and marketing is a very important part of the overall corporate marketing, as the Internet has become is not the main communication tool with customers.

Author Biography

Margarita Išoraitė, Vilniaus kolegija/University Applied Sciences

Associated professor, International Business division

Downloads

Additional Files

Published

27.01.2017

Issue

Section

Management, Marketing and Business Administration