ANALYSE LONDON TOURISM BY MARKETING MIX ‘4PS’
Keywords:
London, marketing mix, tourism marketingAbstract
The aim of this paper is to analyse the ‘4Ps’ of marketing in London tourism. We underlined the peculiarities of tourism marketing mix in case of the capital of UK. We presented the main tourism products and some characteristics of prtomotion, price and place in this case study.
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Published
30.01.2019
Issue
Section
Management, Marketing and Business Administration