THE STRATEGY OF CHERNIVTSI TOURISM DEVELOPMENT
Keywords:
Chernivtsi, strategy, marketing, tourism, destination marketingAbstract
The paper explains the importance of tourism strategies for the development of a region. We present a case study that includes a strategic vision of the tourism in Chernivtsi region, an action plan for this tourism destination and the strategy monitoring system.
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Published
30.01.2018
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Section
Management, Marketing and Business Administration