A STUDY ON ETHICAL ISSUES IN ADVERTISING AND ANALYZING DIFFERENT UNETHICAL ADVERTISEMENTS WITH RESULTS OF ASCI DECISIONS: AN INDIAN PERSPECTIVE

Neha MUNJAL

A STUDY ON ETHICAL ISSUES IN ADVERTISING AND ANALYZING DIFFERENT UNETHICAL ADVERTISEMENTS WITH RESULTS OF ASCI DECISIONS: AN INDIAN PERSPECTIVE

Authors

Neha MUNJAL Institute of Innovation in Technology and Management, New Delhi

Keywords:

ASCI, Competitive market, Ethical issues, Marketing Communication, Unethical advertising

Abstract

The focus of this paper is to study the ethical issues that arise in print and television advertising and also analyzing the various types of unethical advertisement in India with reference to ASCI principles. Today the India’s advertising industry is expanding its business at a rapid rate. India’s advertising industry in very little time has carved a niche for itself and placed itself on a global map. But over the years advertising and marketing communication messages have created debatable ethical issues like surrogate advertising, puffery, unverified claims, women stereotype, comparative advertising, use of children in advertising etc.

In today’s competitive market, advertisers are sometimes following the unethical practices to fight the competition. We have analyzed with the help of examples the different unethical practices used by advertisers in advertisements in India and also discussed some real life cases solved by CCC (Consumer complaint council) following the necessary ASCI Codes for it.

Author Biography

Neha MUNJAL, Institute of Innovation in Technology and Management, New Delhi

Assistant Professor, Department of Management

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turnitin

Published

10.07.2016

Issue

Vol. 5 No. 2 (2016)

Section

Management, Marketing and Business Administration

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