CODES OF CONDUCT AND SUCCESSFUL COMPANIES

Abstract

The main purpose of the paper is to analyze the codes of conduct of successful companies in Romania, in terms of their content and the message they convey. We consider the analysis of their design criteria, the vision and the values according to which companies are guided in business, what are the particularities of these codes, to what extent the code contributes to the company's success. If the organizational culture comprise a set of unwritten values and principles according to which a company is guided in business, the code of conduct represents a series of values and principles in written form. Can codes of conduct contribute to a company's success? This is the question we intend to answer in this approach that we undertake through this paper. The analysis reveals that all successful companies declare through the code of conduct the mission, the values and principles that guide them in business.There are certain keywords referring to the policies adopted and there are also values and principles that are particularly found in codes depending on the industry in which the companies operate. We have also identified certain particular features of codes of conduct.