Internationalization of emerging markets multinationals: Strategies

Authors

  • R. Malar MOZHI New Generation University College, Nekemte,
  • Alexandru Mircea Nedelea Stefan cel Mare University of Suceava

Keywords:

Multinational Firms, Internationalization Theories, Internationalization strategies, Foreign Investment, International Business

Abstract

Enormous studies have gone deeper to understand internationalization of emerging markets multinationals and different views have emerged. Despite their best efforts and studies still the strategies on the internationalization of merging markets multinationals are found elusive and incomplete. Internationalization theories are not capable of defining the internationalization of emerging markets multinationals. There are challenges and problems. Global financial crisis can simply dislocate all the strategies of multinationals irrespective emerging markets or advanced markets. Theories are theories and the problems are occurring and reoccurring with various impacts and effects. Theories are with assumptions and the assumptions are neither universal nor sacred. New challenges bring new strategies and new aspirations for success. National problems and national economic policies directly influence the strategies. The microeconomics and macroeconomics do shape strategies silently.

Author Biography

Alexandru Mircea Nedelea, Stefan cel Mare University of Suceava

Alexandru NEDELEA, Ph.D., is an Associate Professor of Marketing at the University Stefan cel Mare of Suceava, Romania. He has written extensively for a wide range of academic and professional audience: Small and Medium Enterprises in Contemporary Society (KMV, Germany), International Tourism: World Geography and Developmental Perspectives (Abhijeet Publications, New Delhi, India), Tourism Marketing (Derc Publishing House, Tewksbury, USA), Knowledge Management Practices, Comparative Tourism Marketing Case Studies (Abhijeet Publications, New Delhi, India). He is editor-in-chief of the journals Ecoforum and Revista de turism 9Journal of Tourism: Studies and Research in Tourism) and member of the editorial board of the journals Amfiteatru Economic (indexed in Thomson Reuters - ISI Web of Knowledge), International Journal of Leisure and Tourism Marketing, Journal of Tourism: An International Research Journal, Tourism Today, World Journal of Ecotourism, Tourism Issues, European Journal of Tourism Research, Environmental Economics. He has been accorded membership in scientific associations like International Association of Scientific Experts in Tourism, International Association on Public and Non Profit Marketing, Romanian Marketing Association, International Network for Research in Consumer Behaviour Studies, Regional Science Association International, World Research Club (WRC), American Society for Public Administration, European Association of Research on Services (RESER), Marketing and Tourism Research Interest Committees - EuroMed Research Business Institute (EMRBI), Centre International de Recherche et d`Etudes Touristiques (CIRET). He is coordinator of Asian Studies Club Romania-China (www.romania-china.ro), Voyage Club (www.clubvoiaj.ro), Bucovina Tourism Marketing Center (www.tourisminbucovina.ro), Volunteer Order (www.ordinulvoluntarilor.ro) and Marketing Club (www.marketingclub.ro)Contact:E-mail: alnedelea(at)yahoo.com Stefan cel Mare University of Suceava, Romania Faculty of Economic Sciences and Public Administration Economy, Business Administration and Tourism Department 720229, Suceava, 13, Universitatii Street Phone: + 40 230 522978 int.297

Downloads

Published

29.08.2017

Issue

Vol. 6 No. 3 (2017)

Section

Management, Marketing and Business Administration

License

An copyright form will have to accompany your submission (the signed copyright form has to be scanned). You can get the .PDF form version on-line (see the link bellow). Authors are responsible for obtaining any security clearances. All authors have to sign the copyright transfer form. There are some restrictions regarding the length of the copyright file, so please read carefully the instruction provided there.