BEST CITIES BRANDS FEATURES

Authors

  • Margarita Išoraitė Vilniaus kolegija/University Applied Sciences

Keywords:

city, city brand, best city brand

Abstract

Article analyze city brand theoretical aspect, best city brand features and best cities brand in the world. Building a city brand involves a huge process that includes research, insights, testing, customer consulting and many more. After all, the brand itself is not a value in itself - it must be thought about how it will be used, how it will be communicated.  A city brand combines an entire city into one brand. The city needs to present itself in one style - this brings greater benefits: it increases the flow of tourists, creates opportunities for investing in the city, and the residents of the city give positive feedback about the city.

Author Biography

Margarita Išoraitė, Vilniaus kolegija/University Applied Sciences

Associated professor, International Business division

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Additional Files

Published

21.08.2020

Issue

Vol. 9 No. 3 (2020)

Section

Management, Marketing and Business Administration

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