Analysis of Promotion and USP in Beijing Cultural Tourism Market
Keywords:
promotion, Beijing, cultural tourism, USPAbstract
The aim of this paper is to analyze promotion and USP in Beijing cultural tourism market. The USP of Beijing cultural tourism is suggested to be the cultural heritages and “Peking” elements, which represent the unique identity of Beijing and differentiate it from other destinations.
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Published
03.05.2019
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Section
Management, Marketing and Business Administration