Understanding of Contruct indicators forming dimensions of Business Strategy and Customer Relationship Management in Industry Revolution 4.0

Authors

  • Hafizah - - Universitas Harapan, Medan
  • Bunga - Adity Universitas Harapan, Medan
  • Hermansyur - - Universitas Harapan, Medan
  • Iskandar - Muda Universitas Sumatera Utara

Keywords:

Business Strategy, Customer Relationship Management (CRM), Industry Revolution 4.0.

Abstract

This paper aims to explain various business strategies in customer relationship management in the 4.0 industrial revolution. This study uses a qualitative approach with the research method used as descriptive analytical. The data processing technique used in this study is library research, which is done by reading books and literary journals on Business Strategy, Customer Relations Management, and Industrial Revolution 4.0. This paper is to instill a business strategy in customer relationship management in the 4.0 industrial revolution.

Author Biographies

Hafizah - -, Universitas Harapan, Medan

Management

Bunga - Adity, Universitas Harapan, Medan

Managemebt

Hermansyur - -, Universitas Harapan, Medan

Management

Iskandar - Muda, Universitas Sumatera Utara

Accounting and Finance

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Published

03.05.2019

Issue

Vol. 8 No. 2 (2019)

Section

Management, Marketing and Business Administration

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