ANALYSIS OF VIRTUAL COMMUNITIES IN TOURISM

Authors

  • Silvena DENCHEVA Silvena

Keywords:

virtual communities, e-business, navigation, design

Abstract

Internet has changed the way companies interact with customers. Customers have become the active part of the communication with business. Virtual communities are the most popular implication of the usage of Internet into business world. The article presents the nature of virtual communities and how they are functioning in the hospitality industry. The web site of hotel Dobruzda-Dobrich has been analyzed regarding its Internet presence. Internet marketing strategy for improving its internet presence is presented in the paper.

Downloads

Additional Files

Published

17.07.2013

Issue

Vol. 2 No. 2 (2013)

Section

Articles

License

An copyright form will have to accompany your submission (the signed copyright form has to be scanned). You can get the .PDF form version on-line (see the link bellow). Authors are responsible for obtaining any security clearances. All authors have to sign the copyright transfer form. There are some restrictions regarding the length of the copyright file, so please read carefully the instruction provided there.