THE ROLE INNOVATION ON STRATEGIC ORIENTATIONS AND COMPETITIVENESS OF ENTERPRISES

Authors

  • Dragisa OBRADOVIC UNION University in Belgrade
  • Dragan OBRADOVIC Agricultural School of Pozarevac

Keywords:

innovation, strategic orientation, the company, competitiveness.

Abstract

The most important strategic decisions related to technology in a company related precisely to determine the timing of the election of a new technology that will replace the existing one. By monitoring all the new features will be prevented that the existing technology comes a phase of maturity and obsolescence, and that previously have not been introduced in a timely manner the necessary changes and substitution/replacement of new technologies.

The life cycle (already) technology represents the absolute frequency of product and process innovations in the production unit. Timely identification, acquisition and adoption of new technologies will lead to coincide moment of maturity and decline of the old technology and a moment of growth of new technologies.

The introduction of new technologies and patents can significantly affect the former structure of enterprises, the production process, method of delivery, financial management, etc. The best example, which is just one of the biggest problems of today, the use of technology as a substitute for labor. By automating processes and using artificial intelligence gradually replaces the human factor in all processes.

Downloads

Published

15.01.2016

Issue

Vol. 5 No. 1 (2016)

Section

Business Economics, Sustainable Development, Public Administration and Law

License

An copyright form will have to accompany your submission (the signed copyright form has to be scanned). You can get the .PDF form version on-line (see the link bellow). Authors are responsible for obtaining any security clearances. All authors have to sign the copyright transfer form. There are some restrictions regarding the length of the copyright file, so please read carefully the instruction provided there.