PREFERENCE FOR DOMESTIC GOODS: A STUDY OF CONSUMER ETHNOCENTRISM IN THE REPUBLIC OF MOLDOVA

Authors

  • Stela CAZACU Moldova State University

Keywords:

CETSCALE, Consumer Behavior, Ethnocentric, Foreign vs. Domestic, International Trade

Abstract

International trade has a significant role in the world economy. That is why it is a challenging task to understand the consumers’ minds, particularly when the consumption of imported products is regarded. This article attempts to explore Moldovan consumer ethnocentric tendencies. For attaining this goal, a self-administered questionnaire was delivered, using CETSCALE. There were obtained 113 complete and usable responses. The data from the study point out that the Moldovan consumers tend to be moderately ethnocentric. This tendency is distributed uniformly amongst socio-demographic groups selected for this research.

Author Biography

Stela CAZACU, Moldova State University

Lecturer and PhD Candidate, Faculty of Economic Sciences​​, The Economy, Marketing and Tourism Department​

Downloads

Additional Files

Published

15.01.2016

Issue

Vol. 5 No. 1 (2016)

Section

Management, Marketing and Business Administration

License

An copyright form will have to accompany your submission (the signed copyright form has to be scanned). You can get the .PDF form version on-line (see the link bellow). Authors are responsible for obtaining any security clearances. All authors have to sign the copyright transfer form. There are some restrictions regarding the length of the copyright file, so please read carefully the instruction provided there.