ROMANIAN PUBLIC SERVICE TELEVISION: THE PURSUIT OF AUDIENCE IN A MULTI-PLATFORM CONTEXT

Authors

  • Bianca MITU Postdoctoral Fellow, Romanian Academy Senior Lecturer, University of Wolverhampton, UK

Keywords:

TVR, public service television, internet, audience crisis, multi-platform broadcasting

Abstract

The increasing use of the internet has brought new challenges for the public service television system all around the world. Despite the free access to information and the use of digital technology, the Eastern European public service television is still in a shading cone mostly because of the small scale of their broadcasting markets. Recently the Romanian Public Television is undergoing a major financial crisis that has led to the closure of one of its TV channels, namely TVR News. This article offers an overview of the Romanian Public Service Television (TVR)’s multi-platform strategy and aims to address the following questions: Is the concept of public service television still relevant in Romania? What are the present challenges and what is the future of the Romanian public service television in the age of multi-platform broadcasting?

Author Biography

Bianca MITU, Postdoctoral Fellow, Romanian Academy Senior Lecturer, University of Wolverhampton, UK

Dr. Bianca Mitu has recently been appointed Senior Lecturer in Broadcasting and Journalism at the University of Wolverhampton, UK, before holding a Lecturer position at the University of Huddersfield. She is a former journalist and holds a Ph.D. in Media and Communication Studies. She was a Visiting Scholar at the University of Westminster and the University of Paris III: Sorbonne Nouvelle. Her research interests lie in television studies, internet studies and media sociology. Bianca has an outstanding international scientific background, and has published in international journals from the UK, Italy, Germany and the USA. She is the Head of CCMRC.eu Research Centre, an active member of important international scientific associations, including IAMCR, ECREA, MeCCSA, and an active editorial board member of Interpersona, Romanian Journal of Sociological Studies, and International Journal of Communication and Health.

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Published

07.08.2015

Issue

Issue Special 1

Section

Management, Marketing and Business Administration

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